Meet Gen, the AI assistant built around your business.

Gen takes the work your team would rather not do — answering the routine calls, booking the jobs, re-keying details between systems, finding the answer that's scattered across five tools. We shape it to your exact way of working and host it for you, so your people get on with the work that actually pays.

Where are we with Sarah Henderson's order?

Gen

Order shipped Tuesday — courier says tomorrow. Her invoice was paid this morning, and she's asked to collect from the depot instead, confirmed by text.

Xero

HubSpot

External systems

What we can take off your plate

Every business has its own busy-work. This is the stuff we see most often.

Re-typing between systems

The same customer details typed into the quote, the job sheet, and the invoice. Three times, every time, by someone with better things to do.

Afterwards: it’s typed once, and lands everywhere it needs to.

Answering the same ten questions

Are you open, how much is it, when will it be ready. Every call interrupts someone’s real work — and the answer hasn’t changed since Tuesday.

Afterwards: routine calls answer themselves. Only the ones that need a person reach one.

Hunting for answers

“Where are we with the Hendersons?” shouldn’t take three logins and twenty minutes. The answer exists — it’s just scattered.

Afterwards: anyone can ask, and the whole answer comes back in seconds.

Something else eating your week?

If it's repetitive and you could explain it to a new hire, we can probably build it into Gen. That's what the discovery call is for.

We build it. We run it. You get on with it.

Every business works differently, so every Gen is different. We learn your workflow and customise Gen to your exact use case — then host and run it for you. No software to manage, no system to babysit. Just a smart assistant quietly doing the busy-work, kept running by us.

The Gen Process

Gen isn't a one-size-fits-all product. No two businesses run the same way, so before we build anything we sit down with your team, learn how the work actually flows, and shape Gen around your processes — not the other way round.

Discovery

We come to you and learn how the work actually happens — the calls, the bookings, the paperwork.

Workshop

A working session with your team to agree which busy-work is worth taking off their plate — and which decisions stay human.

Process mapping

We map the real workflow, so Gen handles what actually happens with real customers.

Build

We build Gen around the tools you already use. Nothing gets replaced, and nobody has to re-learn.

Launch & care

Gen goes live alongside your team — and we host and run it from there. We watch it, improve it, and keep it running, so you never have to think about it.

Nobody loses their job to this. They lose the part of it they hate.

We're called Innocent for a reason. We build Gen to take the busy-work, leave the judgment calls to people, and never touch more than you've asked. That's the whole studio, really.